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THE NYI BLOG BOX GETS SCHOOLED

Wednesday, 10.17.2007 / 4:54 PM / News
New York Islanders
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THE NYI BLOG BOX GETS SCHOOLED

East Stroudsburg University to perform year-long study on the Islanders’ dedicated area for bloggers


The Islanders have formed a partnership with faculty from the East Stroudsburg University of Pennsylvania Sport Management Department to evaluate the effectiveness of the NYI Blog Box, a first of its kind dedicated area for bloggers to observe a professional sporting event with some of the same access afforded members of the mainstream media.

Dr. Stephen W. Dittmore, an assistant professor of sport management at ESU, and Professor Craig Crow, a sport management instructor at ESU, met with the initial 12 bloggers credentialed for the opening game on October 6, 2007. They intend to follow the bloggers’ writing, along with that of subsequent Blog Box invitees, throughout the course of the season as part of an ongoing academic research project.

"The unique nature of the NYI Blog Box creates an opportunity to test academic theories concerning relationship management between a sport organization and its key publics, in this case, their fan base," Dittmore said. "We hope to provide the Islanders with some sort of quantifiable measurement to evaluate the effectiveness of this endeavor."

Dittmore is in his second year at ESU and previously spent 10 years as a sport public relations practitioner, mostly in the Olympic movement. He is co-author of Sport Public Relations: Managing Organizational Communication, published in 2006 by Human Kinetics. His research interests include the use of blogs as two-way forms of communication.

Crow is in his first year at ESU and previously worked in athletic compliance at West Virginia University where he is a PhD candidate.

East Stroudsburg University is located in the Pocono Mountains just off Interstate 80 in eastern Pennsylvania, a few miles from the New Jersey border.

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 MTL 63 41 17 5 171 139 87
2 NYR 63 39 17 7 197 155 85
3 NYI 65 41 21 3 207 182 85
4 TBL 65 39 20 6 213 171 84
5 DET 62 36 15 11 182 160 83
6 PIT 62 36 17 9 181 155 81
7 WSH 65 35 20 10 193 162 80
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10 OTT 62 28 23 11 176 167 67
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14 CBJ 63 26 33 4 163 201 56
15 CAR 62 24 31 7 144 167 55
16 BUF 64 19 40 5 123 215 43

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2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Tavares 65 30 35 4 65
K. Okposo 46 14 30 -2 44
R. Strome 65 14 28 23 42
B. Nelson 65 17 20 7 37
F. Nielsen 65 11 25 13 36
A. Lee 59 21 13 13 34
J. Bailey 53 13 19 11 32
J. Boychuk 55 7 23 14 30
N. Leddy 65 8 18 16 26
T. Hamonic 55 4 21 16 25
 
GOALIES: W L OT Sv% GAA
J. Halak 33 13 1 .911 2.47
C. Johnson 8 8 1 .889 3.08

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