Islanders in the Community
I.C.E. Tour and School Assembly Program huge success in local community
Wednesday, 03.3.2010 / 10:26 AM ET / Community
By Jonathan Bamel
With the final month and a half of the 2009-10 season upon us, it’s a good time to reflect back at some of the Islanders’ successes off the ice and in the stands this past year. The Islanders and their community initiatives are seen by the NHL as one of the best examples of how a professional sports team can become involved in the community and really make a difference.
The Islanders have stayed at the forefront of reaching out to the Long Island community with their implementation of the Islanders Community Events (I.C.E.) Tour. Throughout the year the team provides numerous community programs to engage not only the people who support the team, but any residents of Long Island. There is seldom a day where the I.C.E Tour is not out in the community making a difference, as 2009 was its busiest year yet. They have visited schools, camps, environmental festivals, and many other events with the goal of a mutually beneficial relationship between the organizations and the Islanders.
Throughout the season Sparky and Islanders’ community relations staff visit elementary schools as a part of the “We’re All Islanders” School Assembly Program. They put on an assembly that teaches students why it is so important to practice teamwork in all facets of their lives. It is a fun an informative assembly that includes a video presentation, student participation and some great New York Islander school supplies. The Islanders don’t just visit the schools, but also encourage the schools to visit them. Over 80 schools across Long Island have attended home games this season. They have sung the National Anthem, God Bless America, and America the Beautiful, while using their attendance as a fundraiser for their school, often times learning the business and physics of the sport of hockey. These schools are all a part of the “Islanders @ School” program that encourages both teachers and students to sign themselves and their school up at www.islandersatschool.com.
The Islanders community involvement does not come to a close at the end of the school year or the end of the season. The team has created the Islanders Summer Fun Fest, which incorporates the I.C.E. Tour with various summer camps. The summer events include a visit from Sparky, as well as the set up and staffing of an assortment of inflatable games including a moon bounce, slap shot booth, obstacle course, and more. The I.C.E. Tour is the Islanders most successful off-season promotion that will continue its success into the 2010 summer.
The Islanders are currently in the process of scheduling school assembly programs and summer family fun-fest events. Bring your scouts, nonprofit organizations, or school out to a game and the Islanders will ensure your group gets a priority choice on the date. To reserve a spot, call 1-800-882-Isles Ext. 3 or email firstname.lastname@example.org.
2009 was a great year for the Islanders I.C.E. Tour, but the Islanders are working to make the rest of 2010 even better. For more information on the Islanders I.C.E. Tour call 1-800-882-ISLES Ext. 4.