What's a QR code?
The New York Islanders are implementing QR codes into ads, contests and promotions. What's a QR code? Read more!
Sunday, 07.4.2010 / 3:56 PM ET / News
New York Islanders
New York Islanders QR Code information
What is a QR code?
QR codes are two-dimensional barcodes that are capable of storing URLs, email addresses, coupons or discount codes, and other useful information. The Islanders are using these codes on print ads, web pages and as avatars in the social media world to get fans involved in events, contests and other team promotions.
QR codes were popularized in Japan during 1990s, QR codes are short for “quick response” codes and are becoming a popular way to share information between businesses and consumers. QR codes are designed to allow their contents to be decoded at high speeds, making them a quick and convenient informational tool. Many mobile phones are capable of scanning QR codes, including the iPhone, BlackBerry, and Android. When you scan a QR code with your device it provides a link that can lead to websites, promotions, or even digital coupons.
How do I download a QR code scanner?
For fans using smartphone devices, there are numerous QR code scanning applications available free of charge. Simply visit your phone’s mobile app marketplace and type in the search bar, “QR” or “QR code” and the search will display a list of numerous QR scanning apps available for your device. Select one of the QR scanning apps offered and choose “download” and follow your device’s prompts for installation. (The free scanning app i-Nigma by 3GVision is compatible with most iPhone, Android, and Blackberry phones). Once installed, the app will appear in your list of programs. Your smartphone device is now equipped to scan QR codes.
*Note – As we are just rolling out this program, we want fans without smartphone devices to be able to participate in QR code promotions. Just take a picture of the QR code with your phone and text or email the image, along with your name and email address, to firstname.lastname@example.org. A member of our social media team will respond to you with more information.
Provide us with feedback!
In order to continually improve our future QR code promotions, please provide us with any comments, queries, or suggestions. We strive to make your Islanders experience both memorable and fun. Email us at email@example.com!
Thank you for participating and we look forward to more interesting QR code fun!