A DAY IN THE LIFE OF TERRY GOLDSTEIN
An insider's look at the inner-workings of the Islanders Director of Retail Operations
Wednesday, 08.18.2010 / 10:58 AM / News
By Dyan LeBourdais
Marking the inside of the Islanders crest is our beloved map of the Island and four historical orange stripes symbolizing the Stanley Cup victories. But what most people don’t know is that bringing back the traditional Islanders sweater has come to fruition mostly because of the hard work of Islanders Director of Retail Operations, Terry Goldstein.
Although Goldstein has many other responsibilities, the creation of the new road white jersey and the traditional royal blue home jersey has been one of his major responsibilities.
“Home jerseys are by far the best selling item at the team stores. It’s the most identifiable because anyone who attends the game, that is how they identify with the players,” Goldstein said.
More than 15 months ago, Goldstein started working to create a camouflage practice jersey for this coming season. The Islanders will debut the practice jersey on the ice for pre-game warm-ups, prior to facing off against the Flyers on November 6 in honor of Military Appreciation Night. Once the pre-game skate is over, fans will have the opportunity to bid on the jerseys with the proceeds going to the Wounded Warriors Project.
“Tied in with the warm-up jerseys, we are creating four other military camouflage items for our team stores,” Goldstein said. “We are going to have a John Tavares camouflage shirt, a hat and a generic shirt. We are trying to create some fun items that we have never done before.”
But the camouflage jersey isn’t the only jersey Goldstein has in the works. At the 2010 NHL Entry Draft Party held at the Coliseum, the Islanders debuted their new road white jersey, which is brings back the tradition of the original crest colors of royal blue and orange.
By returning to the team’s original colors, the Islanders now have only two jerseys for this coming season and Goldstein is looking to create a new third jersey for the 2011-12 season.
“The planning started 4 months ago to re-introduce a third jersey. We currently have a committee of people that are deciding on the style,” Goldstein said. “We have all types of designs. We’ll make samples of the jerseys, then make the final decision. This will become part of what you see on the ice in the 2011-12 season.”
However, Goldstein’s day does not only consist of designing jersey and new merchandise, he is also in charge all of the Islanders Team Stores. Goldstein oversees more than 40 employees, and also designs different apparel items like t-shirts, hats, and sweatshirts, which often times require him to sit in on more than seven meetings a day.
One of these new items for the upcoming season has come about through the excitement Islanders tough guy, Trevor Gillies has garnered for his mustache, or ‘stache’ as it’s called. Through Gillies’ “facial expression,” a new item has evolved, “Rock The ‘Stache” t-shirts are the hottest item set to go on sale, featuring Gillies’ face on the front of the shirt.
“The players that sell well are not necessarily the highest point producers on the team,” Goldstein noted. “A lot of it has to do with player personality and how they connect with the fans.”
So where does Goldstein come up with all his new ideas?
“I listen to people in the office, I’m in the team stores and I listen to the fans every time they step into either the stores or locations on the concourse on game nights. I’ve been to nine other arenas and I make observations of what other teams are creating for people to wear. If there’s a real catchy t-shirt, I try to see if we could make it Islanders friendly.”
But Goldstein doesn’t do it all on his own. As part of the Islanders University intern committee this summer, he gave students the job of creating their own t-shirt and the winning version is set to go on sale this season.
Whether it’s a jersey, hat or Gillies “Rock the ‘Stache” t-shirt, Goldstein will have it all available with more ideas of royal blue and orange items set to debut this season.