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New York Islanders Partner with SportsYapper

Islanders to 'Yapp' with fans all season long on startup social media platform

Wednesday, 09.12.2012 / 11:04 AM / News
New York Islanders
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New York Islanders Partner with SportsYapper
Islanders to \'Yapp\' with fans all season long on startup social media platform

The New York Islanders announced today an exclusive partnership with social media startup SportsYapper. This is the team’s first official partnership with a social media company and SportsYapper’s first sponsorship deal with a professional sports franchise.

“We created SportsYapper to give fans everywhere a place to connect with friends while they’re watching a game,” SportsYapper CEO Eric Goldstein said. “We are excited to be partnering with the New York Islanders to bring SportsYapper to their great fans.”

As part of this strategic partnership, SportsYapper will sponsor the in-game promotion “You Gotta Yapp That” during all Islanders home games, which asks all fans at Nassau Coliseum to ‘Yapp’ about major highlights during the game. The Islanders digital platforms will also encourage fans watching at home to ‘Yapp’ throughout the game. In addition to the in-game promotion, the Islanders will ‘Yapp’ with fans during games and practices to engage in more Islanders-centric social conversation.

“We consider ourselves an innovative hockey team when it comes to social media marketing. With this new partnership, we’re excited to take another big jump in the digital space,” Islanders SVP of Sales Paul Lancey said. “SportsYapper has a great platform and a great business model for the social media industry. A lot of these companies come and go, but we think SportsYapper has a tremendous upside and is here to stay. I can’t wait to start Yapping.”

SportsYapper is available for free download on iPhone, iPad and Android devices. In just its first few months, SportsYapper has reached as high as No. 12 among Apple’s free sports apps and has been favorably received and reviewed in publications such as The Wall Street Journal, USA Today, Forbes, PC Magazine, and Mashable. In addition to Goldstein, the roster of SportsYapper partners includes social media pioneers Dave Grossman and Darren Bounds, New York Yankees first baseman Mark Teixeira, veteran Johnson & Johnson marketer Brian Perkins, and entrepreneur Kenny Dichter, founder of Marquis Jet.

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 TBL 50 31 15 4 163 132 66
2 MTL 47 31 13 3 127 108 65
3 NYI 48 32 15 1 157 135 65
4 DET 49 28 12 9 145 128 65
5 PIT 49 28 13 8 145 125 64
6 WSH 48 25 14 9 144 124 59
7 BOS 49 26 16 7 131 123 59
8 NYR 46 27 15 4 135 111 58
9 FLA 46 21 15 10 114 129 52
10 PHI 50 21 22 7 139 151 49
11 TOR 50 22 24 4 144 155 48
12 OTT 47 19 19 9 129 134 47
13 CBJ 47 21 23 3 119 148 45
14 NJD 49 18 22 9 110 137 45
15 CAR 48 17 25 6 104 125 40
16 BUF 50 14 33 3 94 179 31

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Tavares 48 23 25 -1 48
K. Okposo 46 14 30 -2 44
R. Strome 48 9 25 16 34
B. Nelson 48 15 15 5 30
F. Nielsen 48 9 17 4 26
J. Boychuk 38 4 21 16 25
J. Bailey 36 8 14 7 22
N. Leddy 48 7 14 14 21
N. Kulemin 48 11 9 0 20
A. Lee 42 13 5 6 18
 
GOALIES: W L OT Sv% GAA
J. Halak 26 10 0 .912 2.42
C. Johnson 6 5 0 .870 3.38

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