New York Islanders Partner with SportsYapper

Islanders to 'Yapp' with fans all season long on startup social media platform

Wednesday, 09.12.2012 / 11:04 AM ET / News
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New York Islanders Partner with SportsYapper
Islanders to \'Yapp\' with fans all season long on startup social media platform

The New York Islanders announced today an exclusive partnership with social media startup SportsYapper. This is the team’s first official partnership with a social media company and SportsYapper’s first sponsorship deal with a professional sports franchise.

“We created SportsYapper to give fans everywhere a place to connect with friends while they’re watching a game,” SportsYapper CEO Eric Goldstein said. “We are excited to be partnering with the New York Islanders to bring SportsYapper to their great fans.”

As part of this strategic partnership, SportsYapper will sponsor the in-game promotion “You Gotta Yapp That” during all Islanders home games, which asks all fans at Nassau Coliseum to ‘Yapp’ about major highlights during the game. The Islanders digital platforms will also encourage fans watching at home to ‘Yapp’ throughout the game. In addition to the in-game promotion, the Islanders will ‘Yapp’ with fans during games and practices to engage in more Islanders-centric social conversation.

“We consider ourselves an innovative hockey team when it comes to social media marketing. With this new partnership, we’re excited to take another big jump in the digital space,” Islanders SVP of Sales Paul Lancey said. “SportsYapper has a great platform and a great business model for the social media industry. A lot of these companies come and go, but we think SportsYapper has a tremendous upside and is here to stay. I can’t wait to start Yapping.”

SportsYapper is available for free download on iPhone, iPad and Android devices. In just its first few months, SportsYapper has reached as high as No. 12 among Apple’s free sports apps and has been favorably received and reviewed in publications such as The Wall Street Journal, USA Today, Forbes, PC Magazine, and Mashable. In addition to Goldstein, the roster of SportsYapper partners includes social media pioneers Dave Grossman and Darren Bounds, New York Yankees first baseman Mark Teixeira, veteran Johnson & Johnson marketer Brian Perkins, and entrepreneur Kenny Dichter, founder of Marquis Jet.

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 x - NYR 76 48 21 7 231 179 103
2 x - MTL 77 47 22 8 203 174 102
3 x - TBL 78 47 24 7 250 204 101
4 PIT 76 42 23 11 210 190 95
5 NYI 77 45 27 5 235 215 95
6 WSH 77 42 25 10 227 190 94
7 DET 76 40 23 13 221 208 93
8 BOS 77 39 25 13 204 198 91
9 OTT 76 38 26 12 220 204 88
10 FLA 77 35 27 15 192 210 85
11 CBJ 76 37 35 4 210 234 78
12 PHI 76 30 29 17 198 219 77
13 NJD 77 31 33 13 170 197 75
14 CAR 76 28 37 11 176 208 67
15 TOR 77 29 42 6 201 245 64
16 BUF 76 21 47 8 148 255 50

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Tavares 77 34 43 -2 77
R. Strome 76 16 32 20 48
K. Okposo 55 16 31 -11 47
F. Nielsen 76 14 28 8 42
B. Nelson 77 19 22 7 41
A. Lee 71 23 16 10 39
J. Bailey 65 15 23 3 38
J. Boychuk 67 8 25 9 33
N. Leddy 73 10 21 14 31
T. Hamonic 67 5 26 16 31
 
GOALIES: W L OT Sv% GAA
J. Halak 36 16 2 .913 2.42
M. Neuvirth 1 3 1 .881 2.94

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