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Tavares Puts His Game Face On

Islanders captain named the face of Gillette products in Canada.

Wednesday, 11.20.2013 / 11:18 PM / News
By Greg Picker
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Tavares Puts His Game Face On
Islanders captain named the face of Gillette products in Canada.
John Tavares and Curtis Joseph spoke in a panel discussion at Gillette's Game Face annoucement Wednesday.

Wednesday’s off day in Toronto provided the perfect opportunity for Gillette to announce Islanders captain John Tavares as the new ‘face of Gillette’ in Canada.

Gillette announced that an Olympic Winter Games campaign featuring Tavares’ ‘game face’ will run in early December, spanning print, television and digital media. The campaign will salute his preparation, determination and commitment, especially in the pursuit of gold.

As a part of the announcement with the men’s grooming company, Tavares and former NHL goaltender Curtis Joseph participated in a panel discussion. Tavares, a 2014 Olympic hopeful, and Joseph, a 2002 Olympic gold medalist, gave their thoughts on getting their game faces ready every time they step on the ice.

“Game face is not just a look, but a mindset and a mentality,” Tavares said. “I think you always try to block out distractions and have complete focus on what you want to accomplish.”

Captains like Tavares and goalies like Joseph are counted on by their teammates in many situations.

“Playing at the professional level you have to compete and be ready to go every single night,” Joseph said. “Young guys will look to John. And I know from being a goalie that you want to portray focus and confidence. Other guys look to you in pressure situations.”

Although everyday might not be a game day, the approach to preparing for battle never stops for Tavares.

“I think it’s (an) everyday (process),” Tavares said. “I take a lot of pride in working on a lot of things in practice and it goes from there to doing things off the ice in terms of recovery methods or physically getting ready to play.”

Last year’s hart trophy finalist is one of 12 Canadian Olympic hopefuls that Gillette’s parent company, Procter & Gamble, is partnering with. Tavares is the only men’s ice hockey player in the group. The Olympics will take place from Feb. 7-23, 2014.

Although he has yet to compete in the Olympics, Tavares has worn the red and white for Team Canada numerous times. Prior to the Islanders selecting Tavares first overall in 2009, he won gold medals at the 2008 and 2009 World Junior Hockey Championships. The Oakville, Ontario native also represented his country at the IIHF World Championship three times.

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 MTL 62 41 16 5 171 135 87
2 NYI 64 41 21 2 205 179 84
3 NYR 61 38 17 6 192 152 82
4 TBL 64 38 20 6 210 171 82
5 DET 61 35 15 11 180 159 81
6 PIT 62 36 17 9 181 155 81
7 WSH 64 34 20 10 188 159 78
8 BOS 62 31 22 9 165 161 71
9 FLA 63 28 22 13 154 178 69
10 PHI 63 27 25 11 168 183 65
11 OTT 60 27 23 10 171 163 64
12 NJD 63 26 27 10 141 164 62
13 CBJ 62 26 32 4 160 196 56
14 CAR 61 24 30 7 142 162 55
15 TOR 63 25 33 5 170 193 55
16 BUF 63 19 39 5 123 212 43

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Tavares 64 30 35 4 65
K. Okposo 46 14 30 -2 44
R. Strome 64 14 27 22 41
B. Nelson 64 17 19 7 36
F. Nielsen 64 11 25 12 36
A. Lee 58 20 13 13 33
J. Bailey 52 12 19 10 31
J. Boychuk 54 7 23 16 30
N. Leddy 64 8 18 15 26
T. Hamonic 54 4 21 15 25
 
GOALIES: W L OT Sv% GAA
J. Halak 33 13 0 .911 2.46
C. Johnson 8 8 1 .889 3.08

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