Tavares Puts His Game Face On

Islanders captain named the face of Gillette products in Canada.

Wednesday, 11.20.2013 / 11:18 PM ET / News
By Greg Picker
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Tavares Puts His Game Face On
Islanders captain named the face of Gillette products in Canada.
John Tavares and Curtis Joseph spoke in a panel discussion at Gillette's Game Face annoucement Wednesday.

Wednesday’s off day in Toronto provided the perfect opportunity for Gillette to announce Islanders captain John Tavares as the new ‘face of Gillette’ in Canada.

Gillette announced that an Olympic Winter Games campaign featuring Tavares’ ‘game face’ will run in early December, spanning print, television and digital media. The campaign will salute his preparation, determination and commitment, especially in the pursuit of gold.

As a part of the announcement with the men’s grooming company, Tavares and former NHL goaltender Curtis Joseph participated in a panel discussion. Tavares, a 2014 Olympic hopeful, and Joseph, a 2002 Olympic gold medalist, gave their thoughts on getting their game faces ready every time they step on the ice.

“Game face is not just a look, but a mindset and a mentality,” Tavares said. “I think you always try to block out distractions and have complete focus on what you want to accomplish.”

Captains like Tavares and goalies like Joseph are counted on by their teammates in many situations.

“Playing at the professional level you have to compete and be ready to go every single night,” Joseph said. “Young guys will look to John. And I know from being a goalie that you want to portray focus and confidence. Other guys look to you in pressure situations.”

Although everyday might not be a game day, the approach to preparing for battle never stops for Tavares.

“I think it’s (an) everyday (process),” Tavares said. “I take a lot of pride in working on a lot of things in practice and it goes from there to doing things off the ice in terms of recovery methods or physically getting ready to play.”

Last year’s hart trophy finalist is one of 12 Canadian Olympic hopefuls that Gillette’s parent company, Procter & Gamble, is partnering with. Tavares is the only men’s ice hockey player in the group. The Olympics will take place from Feb. 7-23, 2014.

Although he has yet to compete in the Olympics, Tavares has worn the red and white for Team Canada numerous times. Prior to the Islanders selecting Tavares first overall in 2009, he won gold medals at the 2008 and 2009 World Junior Hockey Championships. The Oakville, Ontario native also represented his country at the IIHF World Championship three times.

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - NYR 82 53 22 7 252 192 113
2 y - MTL 82 50 22 10 221 189 110
3 x - TBL 82 50 24 8 262 211 108
4 x - WSH 82 45 26 11 242 203 101
5 x - NYI 82 47 28 7 252 230 101
6 x - DET 82 43 25 14 235 221 100
7 x - OTT 82 43 26 13 238 215 99
8 x - PIT 82 43 27 12 221 210 98
9 BOS 82 41 27 14 213 211 96
10 FLA 82 38 29 15 206 223 91
11 CBJ 82 42 35 5 236 250 89
12 PHI 82 33 31 18 215 234 84
13 NJD 82 32 36 14 181 216 78
14 CAR 82 30 41 11 188 226 71
15 TOR 82 30 44 8 211 262 68
16 BUF 82 23 51 8 161 274 54

STATS

2014-2015 PLAYOFFS
SKATERS: GP G A +/- Pts
J. Tavares 6 2 4 3 6
J. Bailey 6 2 3 2 5
N. Leddy 6 0 5 1 5
R. Strome 6 2 1 1 3
K. Okposo 6 2 1 1 3
C. Clutterbuck 6 2 1 2 3
B. Nelson 5 2 0 1 2
N. Kulemin 6 1 1 0 2
L. Visnovsky 4 0 2 5 2
J. Boychuk 6 0 2 1 2
 
GOALIES: W L OT Sv% GAA
J. Halak 3 3 1 .926 2.34
M. Neuvirth 0 0 0 1.000 0.00

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