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Tavares Puts His Game Face On

Islanders captain named the face of Gillette products in Canada.

Wednesday, 11.20.2013 / 11:18 PM / News
By Greg Picker
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Tavares Puts His Game Face On
Islanders captain named the face of Gillette products in Canada.
John Tavares and Curtis Joseph spoke in a panel discussion at Gillette's Game Face annoucement Wednesday.

Wednesday’s off day in Toronto provided the perfect opportunity for Gillette to announce Islanders captain John Tavares as the new ‘face of Gillette’ in Canada.

Gillette announced that an Olympic Winter Games campaign featuring Tavares’ ‘game face’ will run in early December, spanning print, television and digital media. The campaign will salute his preparation, determination and commitment, especially in the pursuit of gold.

As a part of the announcement with the men’s grooming company, Tavares and former NHL goaltender Curtis Joseph participated in a panel discussion. Tavares, a 2014 Olympic hopeful, and Joseph, a 2002 Olympic gold medalist, gave their thoughts on getting their game faces ready every time they step on the ice.

“Game face is not just a look, but a mindset and a mentality,” Tavares said. “I think you always try to block out distractions and have complete focus on what you want to accomplish.”

Captains like Tavares and goalies like Joseph are counted on by their teammates in many situations.

“Playing at the professional level you have to compete and be ready to go every single night,” Joseph said. “Young guys will look to John. And I know from being a goalie that you want to portray focus and confidence. Other guys look to you in pressure situations.”

Although everyday might not be a game day, the approach to preparing for battle never stops for Tavares.

“I think it’s (an) everyday (process),” Tavares said. “I take a lot of pride in working on a lot of things in practice and it goes from there to doing things off the ice in terms of recovery methods or physically getting ready to play.”

Last year’s hart trophy finalist is one of 12 Canadian Olympic hopefuls that Gillette’s parent company, Procter & Gamble, is partnering with. Tavares is the only men’s ice hockey player in the group. The Olympics will take place from Feb. 7-23, 2014.

Although he has yet to compete in the Olympics, Tavares has worn the red and white for Team Canada numerous times. Prior to the Islanders selecting Tavares first overall in 2009, he won gold medals at the 2008 and 2009 World Junior Hockey Championships. The Oakville, Ontario native also represented his country at the IIHF World Championship three times.

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 MTL 64 41 18 5 172 142 87
2 NYI 66 42 21 3 211 185 87
3 TBL 66 40 20 6 217 173 86
4 NYR 63 39 17 7 197 155 85
5 DET 62 36 15 11 182 160 83
6 PIT 63 36 18 9 182 158 81
7 WSH 66 35 21 10 194 164 80
8 BOS 63 31 22 10 168 165 72
9 FLA 65 28 23 14 159 185 70
10 PHI 65 28 25 12 173 187 68
11 OTT 62 28 23 11 176 167 67
12 NJD 64 27 27 10 144 165 64
13 TOR 65 26 34 5 175 199 57
14 CBJ 63 26 33 4 163 201 56
15 CAR 62 24 31 7 144 167 55
16 BUF 64 19 40 5 123 215 43

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Tavares 66 31 36 5 67
K. Okposo 46 14 30 -2 44
R. Strome 66 14 28 22 42
B. Nelson 66 18 20 8 38
F. Nielsen 66 11 26 13 37
A. Lee 60 22 13 14 35
J. Bailey 54 13 20 13 33
J. Boychuk 56 7 25 15 32
N. Leddy 66 9 19 17 28
T. Hamonic 56 4 21 16 25
 
GOALIES: W L OT Sv% GAA
J. Halak 34 13 1 .911 2.48
C. Johnson 8 8 1 .889 3.08

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